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    This Hallmark Mother's Day Sweepstakes has ended. Winners have been notified. 


    Official Rules


    By entering the Hallmark Mother’s Day Sweepstakes (“Sweepstakes”) you (or, if a minor in your place of residence, your parent or legal guardian on your behalf) agree to abide by all terms and conditions referenced in these Official Rules.

    ELIGIBILITY: This Sweepstakes is open only to legal U.S. residents physically residing in the fifty (50) United States (including the District of Columbia) at time of entry who are 18 years of age or older at the time of entry. Employees of Hallmark Cards, Incorporated (“Sponsor”), FleishmanHillard, Inc., GMR Marketing LLC (“GMR”), and/or any promotion or other vendor agency involved in this Sweepstakes (and any other person engaged to work on this Sweepstakes) and any agents acting for, or on behalf of, the above entities, their respective parent, subsidiary and related companies, officers, directors, affiliates and service providers (collectively, the “Released Parties”) and the household and immediate family members (defined for the purposes of this Sweepstakes as a parent, spouse, child, and sibling) of such employees are not eligible to enter or win. Sweepstakes is subject to all federal, state, and local laws and regulations. Void where prohibited or restricted by law.

    TIMING: This Sweepstakes begins at 8:00 a.m. Central Time (“CT”) on April 24, 2017 and ends at 11:59 p.m. CT on May 8, 2017 (the “Sweepstakes Period”).

    HOW TO ENTER: There are four (4) ways to enter -- online, email, Twitter, or Instagram.

    To enter the Sweepstakes online, eligible entrants must (1) visit (“Website”); (2) complete the Official Online Entry Form including first and last name, daytime phone number, e-mail address, verify age eligibility and accept the Official Rules and Sponsor’s Privacy Policy; (3) upload one (1) photograph that captures “one of the many moments a special mom put someone else first”; and (4) click “Submit” during the Sweepstakes Period.  

    To enter the Sweepstakes by Twitter, eligible entrants must (1) create a new, free account or use an existing account on (“Twitter”); (2) follow the @Hallmark Twitter handle at www,; (3) tweet one (1) photograph that captures “one of the many moments a special mom put someone else first” with #HallmarkSweepstakes and #CareEnough; and (4) tag @Hallmark (a “Twitter Entry”). Each Twitter Entry must be a unique Twitter Entry. Duplicate photographs will not be accepted. Each Twitter Entry must conform to Twitter’s (140) character limitation. Twitter account settings must be set to “public”. Twitter Entries that do not follow the above format may be discarded or ignored and not eligible for a Twitter Entry. Anyone found to use multiple Twitter accounts to enter will be ineligible. All Twitter Entries must comply with the Twitter Terms of Service and Twitter Rules available at

    To enter the Sweepstakes by Instagram, eligible entrants must (1) create a new, free account or use an existing account on the Instagram Application (“Instagram”); (2) follow the @hallmark Instagram handle at; (3) share one (1) photograph that captures “one of the many moments a special mom put someone else first” with #HallmarkSweepstakes and #CareEnough; and (4) tag @Hallmark (an “Instagram Entry”). Each Instagram Entry much be a unique Instagram Entry. Duplicate photographs will not be accepted. Instagram account settings must be set to “public”. Please Note: You must have a valid Instagram account and agree to Instagram, LLC Terms of Use and the Instagram, LLC Privacy Policy in order to be eligible to enter via Instagram. Registration on Instagram must be completed before an Instagram Entry may be submitted. Instagram is free to download and available for iOS from the Apple application store and for Android from the Google Play store. Wireless phone charges and data rates apply. For the Instagram Terms, visit

    To enter the Sweepstakes by email, entrants must  (1) draft one (1) email message with the subject line “Hallmark Mother’s Day Sweepstakes”; (2) include in the body of the email their first and last names, address, city, state, zip code, date of birth, daytime phone number, and email address; (3) send the email to Email entries must be received during the Sweepstakes Period to be eligible.

    Entry Limit: Limit one (1) entry per person/authorized e-mail account holder/Twitter Account Holder/Instagram Account Holder per day, regardless of method of entry.

    The use of automated devices to enter this Sweepstakes is prohibited. Sponsor assumes no responsibility for lost, late, damaged, illegible, incomplete, or misdirected entries or any computer, online, telephone, or technical malfunctions that may occur. Any attempt by any person to submit more than the stated number of entries by using multiple/difference accounts or any other methods will void that person’s entry and that person will be disqualified. All entries become Sponsor’s property and will not be returned. Anyone found to use multiple accounts to participate will be ineligible for this Sweepstakes and will not be eligible for a prize.

    If you enter the Sweepstakes by accessing the Website using your mobile phone, please note that standard data rates may be charged to your wireless bill or be deducted from your prepaid balance according to the terms of service with your carrier. Contact your wireless carrier for more information on data rates that apply to your service plan.


    • The entry shall not contain material that violates, misappropriates, or infringes upon any law or regulation or the rights of any third party, including any copyright, trademark, or any rights of publicity or privacy, or any other intellectual property or proprietary rights;
    • The entry shall not disparage any person or entity;
    • The entry shall not contain material that is inappropriate, indecent, obscene hateful, tortious, and/or defamatory;
    • The entry shall not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age;
    • Entries shall not contain: (a) images, names or descriptions of any celebrity or other public figure; (b) images, names or descriptions of any person who has not consented to having their photo or name used for this Sweepstakes (c) depictions of dangerous or illegal activity; or (d) any images of sculptures, statues, paintings or other artwork created by any other person than the entrant.
    • The entry shall not contain material that is unlawful, in violation of or contrary to the laws or regulations in any jurisdiction where entry is created.

    GRAND PRIZES AND APPROXIMATE RETAIL VALUE (“ARV”): Limit one (1) prize per person during the Sweepstakes Period.

    Ten (10) Grand Prizes: Grand Prize includes one (1) Hallmark Flowers bouquet; one (1) Hallmark Gold Crown umbrella; one (1) Hallmark Gold Crown Stylish Sentiment framed print; one (1) 3-card pack of Hallmark Signature cards; and one (1) Hallmark Home and Gifts “Year of Fun with Mom” jar (all prizing details, including colors and styles, are to be determined at the sole discretion of the Sponsor); ARV: $148.00 each.


    All federal, state, local taxes and fees are the sole responsibility of the winner. Prizes consist only of items specifically listed as part of the Prize. Certain conditions and restrictions may apply. Prizes are nontransferable and no substitution or cash equivalent is allowed, except in Sponsor’s sole discretion. Any substitution will be for the same approximate retail value as the stated prize.

    DETERMINATION AND NOTIFICATION OF PRIZE WINNERS:  Potential Prize winners will be selected in a random drawing from among all eligible entries received during the Sweepstakes Period on or about May 9, 2017 by Sponsor whose decisions on all matters relating the Sweepstakes are final. Potential Prize winners will be notified on or about May 9, 2017 via email provided/Twitter Direct Message/Instagram Direct Message, depending on the method of Entry, to the email account/Twitter account/Instagram account used during Entry or, in the case of online entry, to the email account identified in that entry.  Potential Prize winners must respond to the notification within 24 hours of attempted notification to provide name, mailing address, daytime phone number, e-mail address, and date of birth and claim the prize.  If a potential Prize winner does not respond to notification within 24 hours of attempted notification, the prize will be forfeited and a potential alternate Prize winner will be selected from the remaining eligible entries submitted, time permitting. The Prize will be shipped and/or fulfilled to the address provided during prize claim within approximately 1-2 weeks following winner verification and confirmation. If any prize or prize notification is returned as undeliverable, if any potential Prize winner rejects his/her prize, or in the event of noncompliance with these Sweepstakes rules and requirements, such prize will be forfeited and an alternate potential Prize winner will be selected from all remaining eligible entries, time permitting. Upon prize forfeiture, no compensation will be given. 

    PUBLICITY AUTHORIZATION: Except where prohibited, entry into the Sweepstakes and/or acceptance of a prize constitutes consent that each entrant’s and Prize winner’s name, image, likeness, voice, address (city and state), statement(s) about Sponsor and/or the Sweepstakes, and/or biographical data may be used for advertising and promotional purposes without limitation and without additional notice, compensation, or consent.

    GENERAL TERMS: If for any reason the Sweepstakes, including the online portion, is not capable of running as planned, including disruptions caused by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, order of any court or jurisdiction, or any other cause that corrupts, affects or compromises the administration, security, fairness, integrity, proper conduct or intended play of the Sweepstakes (each a “Force Majeure” event), Sponsor reserves the right at its sole discretion to disqualify any individual Sponsor deems responsible and Sponsor further reserves the right to cancel or terminate the Sweepstakes (or portion thereof). In the event the Sweepstakes is cancelled or terminated as a result of a Force Majeure event, Sponsor reserves the right to select the potential winners in a random drawing from among all eligible entries received up to time of such event. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications failure, theft, destruction or unauthorized access to, or alteration of, entries, including any erroneous appearance of qualification for a prize. Sponsor is not responsible for any problem or technical malfunction of any telephone network or lines, computer online systems, cable, satellite, servers, network or Internet service provider (ISP), computer equipment, software, failure of any entry to be received by Sponsor due to technical problem or traffic, congestion on the internet or at any web site, or any combination thereof, including any injury or damage to participant's or any other person's computer related to or resulting from participation or downloading any materials in this Sweepstakes. WARNING: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sweepstakes entries generated by a script, macro or other mechanical or automated means and entries made by any means which subvert the entry process are ineligible and will be disqualified. In the event of dispute as to the identity or eligibility of a winner based on an email account, the winning entry shall be considered to have been made by the “Authorized Account Holder” of the email account used to accomplish the entry or, in the case of an online entry, identified in the entry form that was submitted.  The Authorized Account Holder is the natural person who is assigned to the email address.

    ADDITIONAL TERMS: By entering, entrant agrees to accept and abide by these Official Rules and agrees that any dispute with regard to the conduct of this Sweepstakes, rule interpretation or award of prize, shall be resolved by Sponsor, whose decision shall be binding and final.  By entering, entrant agrees to be notified using the contact information provided in the entrant’s Entry by the Sponsor for the purposes of the administration of this Sweepstakes. By participating, entrant agrees to release and hold harmless the Released Parties from any injury, loss or damage to person, including death or property damage due in-whole or in-part, directly or indirectly to the acceptance, use, or misuse of a prize (including any travel/activity related thereto), participation in any Sweepstakes-related activity, or participation in the Sweepstakes.  Sponsor is not responsible for any typographical, printing, or other error in the printing of these Official Rules, or any network, computer, mechanical, electronic, human or other errors or problems in connection with this Sweepstakes, including, without limitation, any errors or problems which may occur in connection with the administration of the Sweepstakes, the processing of entries or emails, or in the announcement of prizes, including such error that may give an erroneous indication that a prize has been won. All entries become the property of the Sponsor and are not returnable.

    DISPUTES/GOVERNING LAW:  All disputes concerning the construction, interpretation, validity, effect, and enforceability of these Official Rules will be governed by the laws of the Kansas City, Missouri without regard to conflicts of laws provisions.  Entrant (i) agrees that exclusive jurisdiction over any legal action arising out of or in connection with the Sweepstakes will be in state or federal courts located in or nearest to Kansas City, Missouri and by entering consents to such jurisdiction and venue; (ii) consents to resolve any such claims individually and without resort to class action; and (iii) agrees that all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorney’s fees or punitive, incidental, consequential, or any damages other than actual out-of-pocket expenses.

    WINNERS’ LIST: For the names of the Grand Prize winners, send a self-addressed stamped envelope to: Hallmark Mother’s Day Sweepstakes Winners’ List, Attn: Promotions Department, 5000 South Towne Drive, New Berlin, WI 53151 postmarked by August 8, 2017 and received by August 21, 2017.

    SPONSOR: This Sweepstakes is sponsored by Hallmark Cards, Incorporated, 2501 McGee Trafficway, Kansas City, Missouri, 64108.

    ADMINISTRATOR: This Sweepstakes is administered by GMR Marketing LLC, 5000 South Towne Drive, New Berlin, WI 53151.